As a Philly native I have nothing but love for this gritty city. These gifs were hand illustrated and animated and uploaded to GIPHY. Users interact with these as stickers on GIPHY via snapchat or instagram. These giphys have an estimated 4 million impressions and my top individual performing gif has 450,000 impressions.

Gifs are an under utilized social media marketing tactic. Giphy allows brands the opportunity to interact with users in a more friendly and organic way. These gifs were created as part of an internal online branding expansion for [ 2 one 5 ] Creative. Gifs can also be utilized on websites and other social media platforms and are a great way to stand out from the pack.